Essay on Consequences of Western Influence

The western cultural expansion to the East (Westernization) is an intensive penetration of Western European and American way of life, as well as related values, customs, characters and cultural artifacts (language, films, computer software, video games, books, etc.) to the Eastern European, Latin American, Islamic, African and Asian countries. There is no doubt that today English language, particularly its American variant, occupies a leading place in the world, pretending to be a global language. You also cannot deny that cultural expansion today is, above all, going through modern audio-visual media-television, radio, and cinema. The products made in the United States displaces local cultural products for massive consumption and artistic preferences. National film and television economies exposed to westernization, do not withstand competition, particularly, with American production. Especially apparent consequences of western influence are visible in the field of advertising.